SNICKERS® Announces Nationwide Rollout of SNICKERS Peanut Brownie

The satisfying SNICKERS® mashup of two classic treats will be available nationwide beginning this December.


The wait is finally over! Today, the SNICKERS® Brand announced that its latest innovation, SNICKERS Peanut Brownie, will be available nationwide starting in December, and available for pre-order on Walmart.com starting November 16, for SNICKERS and brownie lovers alike to enjoy. SNICKERS Peanut Brownie features individual squares of a luscious layer of caramel and a chewy peanut-brownie filling, coated in the classic SNICKERS chocolate.


SNICKERS first offered fans the chance to get an exclusive taste of the new product in July. More than 40,000 fans signed up to "get in line" and be notified when the offer would be available, and when the clock ticked down to zero, all 1,000 boxes from the brand's first batch were claimed within three minutes.



Now, fans no longer need to wait in line, as the product will be available on shelves as a permanent addition to the SNICKERS portfolio.


"Since our announcement this summer, fans have shown tremendous enthusiasm toward SNICKERS Peanut Brownie – and now the wait to try our biggest innovation to date is over," said Josh Olken, Brand Director, SNICKERS. "We're excited for all of our fans to get their hands on this new satisfying mashup of two beloved and comforting treats: SNICKERS bars and brownies."

SNICKERS Peanut Brownie will be available in Single (1.2 ounces), Share (2.4 ounces) and Sharing Stand Up Pouch (6.61 ounces) sizes at retailers nationwide, including Walmart. For more information on SNICKERS Peanut Brownie, visit SNICKERS.com.

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